Tomorrow's marketing,
developed today.
Using data and (Generative) AI to boost your marketing shouldn’t be hard. addData combines the deep technical expertise of advanced analytics and artificial intelligence with a profound knowledge of a CMO's struggles to deliver on the promise of data-driven marketing.
Services
We help companies with every step of the data chain: ranging from designing a data strategy, creating machine learning enabled marketing campaigns, setting up a data platform, and helping to build your data team. These are the most common challenges our clients face:
Aligning technical and business processes, allowed Torfs to leverage the existing data potental, making Torfs marketing truly data-driven.
Eva, Hartmann's chatbot, had a disappointing 50% hit rate. After addData's pre-processing for LLM, accuracy rose to 98%, saving Hartmann's first GenAI project.
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Join our team of
creators & innovators
Eager to join a growing company?
addData is looking for stellar talent.
" A little less conversation, a little more action "
We believe that everyone should be able to explore, understand and use the power of data and machine learning.
Our story
In the last few years, people talked endlessly about predictive analytics and machine learning. By combining technical knowledge with pragmatic consultancy, we’re here to turn these bold ideas into real impact.
The founders of addData have a strong background in customer insights, data architecture, marketing, and digital transformation. The team currently consists of 22 people and is growing each year. Our sole missions is to make the very complex world of data science comprehensible for an executive leader looking to grow his business using data.
